More Insights

CTV Media Planning

Cord-cutting and Non-Ad Supported Platforms

CTV in the Marketing Mix

In the second episode we will be looking at the second and third CTV burning issues in our series: How to integrate CTV advertising into the marketing mix and the differences between Linear TV and OTT...

Ad-Supported vs. Non-Ad Supported OTT App Viewership Behavior

Defining Connected TV

Understanding the Typical OTT Home

As television and video viewing habits continue to evolve, we’ve seen an explosion in the adoption of OTT services by affluent young families. The typical OTT household is steaming more services and w...

Media Currencies: The Past, Present, and Future

OTT Viewership During the Pandemic

The Roaring 2020s: The Explosion of Multi-Platform Advertising

2021 State of OTT: Discover How OTT Has Changed the Media Consumption Lands...

A New Paradigm for Television and Cross-Platform Personification

Scarlett Johansson sues Disney over lost money from streaming

The Rise of Streaming Services and the Role of 3rd Party Measurement

Addressable Ads Promise Outcome-Based Metrics

Brand Innovators' TV & Cross-Screen Measurement

In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in...

Three Trends Rebooting TV Measurement

TV Needs an Impression-Based Currency for Pay-Per-Performance