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Understanding CNN’s Unduplicated Cross-Media Audience Footprint

The CNN Cross-Media Report

Comscore and Adobe Partner to Deliver Seamless Cross-Platform Audience Insi...

We kicked off this year with a promise to create the new model for cross-platform measurement that is built on a precise, innovation-led understanding of audiences, brands and consumer behavior at mas...

Will digital ads outpace TV?

As Merger Closes, Rentrak & Comscore Push ‘New Model’ For Media Measurement

Comscore Vision

Content today is viewed anytime, anywhere. So how do you monetize, strategize and reach consumers across screens? Rentrak and Comscore – two leaders in measurement innovation – have united to establis...

A New Model for a New Era of Cross-Platform Measurement

Comscore in Journal of Advertising Research on Why the Gross Rating Point M...

Focus on your product don't get stuck in a rut

THIS could boost ad spending

The Rise of the Multi-Platform Viewer

It's Make it or Break it Time for the Fall TV Season

The Future of TV: Audience Lift and Audience Shift

The Rise of the Super Viewer and Why Advertisers Should Care

Is the Future of TV Programmatic?

Cross Media

Back To School

Solving for X: The Power of Combined TV and Digital