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The Privacy Forward Conversation – How Consumer Demands are Shaping Online...

10-minute video on TikTok from the Hilton group sees 86X more views than th...

Warner Bros. Discovery, Comscore & the Future of Currency at Scale

Warner Bros. Discovery’s announcement selecting Comscore as one of its trusted currency providers for the upfront is a signal to the advertising community that programmers are leaning into the need to...

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Comscore Taps Purchase Data To Help Measure Ad Impact

If you are trying to be the media measurement provider of choice, in age of outcomes, leveraging the point of sale can move the needle. As more media buyers look to attribute ad exposure to customer p...

Back to Regularly Scheduled Programming in Austin, TX

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Pulling Back the Curtain on the 2023 Oscars

Say hello to Proximic by Comscore

Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Target...

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Sneak Peak: State of Gaming 2023

#Deinfluencing Unwrapped

Selena Gomez overtakes Kylie Jenner as #1 on Instagram. What does this exch...

ARF Shopper 2023

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