- January 23, 2015
App Wars: Does the little guy have a chance against Facebook, Apple & Google?
It’s no secret that mobile is the way of the future. But what does it take to make a successful app? Are certain categories more popular than others? Do free apps do better than paid?
Gian Fulgoni, Comscore co-founder, provides answers on Yahoo Finance.
Multi-Platform Content Measurement
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.