Get a complete, unduplicated view of how digital audiences consume video across devices

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Comscore Video Metrix® Multi-Platform delivers a total view of consumer digital video consumption across desktops, smartphones, tablets and CTV devices.

Premium video content and advertising can be strategically planned, bought and sold across platforms using digital-exclusive and TV-comparable GRP metrics. Video Metrix Multi-Platform offers unduplicated, person-level video audience measurement across digital content and ads, providing insight into audience size, reach, engagement and demographic composition.

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Holistic View Across Devices

Gain a complete view of audiences’ video consumption with comprehensive coverage of the desktop, mobile, and CTV ecosystem.

Deduplicated, Person-Centric Data

Get deduplicated, person-level insights through a combination of data from Comscore panels, the Comscore Census Network and third-party partners.

Co-Viewing Insights

Account for multiple people viewing content and ads on the same screen at the same time with the use of Comscore’s proprietary co-viewing methodology.

Key Benefits

Agencies & Advertisers Publishers & Content Owners

• Plan smarter multi-platform video campaigns by understanding the total scale of digital users across all screens, including OTT.
• Identify the best video properties to meet your campaign objectives by comparing properties side-by-side, and accounting for co-viewing.
• Compare digital video performance with other media by evaluating person- and show-level data.
• Monitor video content audiences over time to find the most popular properties with growing reach.

• Understand the total reach of your content and scale of your digital audience across platforms.
• Benchmark video performance against competitors and identify where to find new audiences.
• Measure engagement by device and by demographic to help sales teams package ad deals and video inventory across different platforms.
• Measure and get credit for audiences and viewership on distributed platforms, including YouTube and its Partner Program.
• Inform video content curation and programming based on accurate measurement, trends, and performance.

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