25 Million People Watched More Than 2 Billion Videos Online in France in September 2008

Second-Ranked Dailymotion.com Claims a 14 Percent Share of All Videos Viewed

LONDON, U.K., November 27., 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix service, indicating that 25.4 million French Internet users viewed a total of 2.2 billion videos online in September 2008. Comscore Video Metrix is the only service of its kind in France.

Google Sites Ranks as Most Popular Online Video Viewing Property

Google Sites, driven by the popularity of YouTube.com (which accounted for 98 percent of all videos viewed on the property in September) attracted a 33.2-percent share of all online videos viewed in France. French video site Dailymotion.com ranked second with a 13.5-percent video market share, while another French property, Groupe TF1, ranked third with a 2.2-percent share. Microsoft Sites (1.2 percent share) and Megavideo.com (1.0 percent share) rounded out the top five.

Top French Online Video Properties* Ranked by Videos Viewed
September 2008
Total France – Age 15+, Home & Work Locations**
Source: Comscore Video Metrix

Property

Videos (000)

Share (%) of Videos

Total Internet : Total Audience

2,242,437

100.0%

Google Sites

745,480

33.2%

Dailymotion.com

303,552

13.5%

Groupe TF1

50,081

2.2%

Microsoft Sites

26,186

1.2%

Megavideo.com

22,546

1.0%

AOL LLC

20,351

0.9%

AlloCine Sites

9,801

0.4%

France Televisions Interactive

9,016

0.4%

Orange Sites

8,637

0.4%

Kewego

8,482

0.4%

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

**Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.

French Internet Users Watched 88 Videos per Viewer in September

25.4 million French Internet users watched an average of 88.4 videos per viewer in September. Google Sites attracted the most viewers (14.6 million), who watched an average of 51.2 videos per person. Dailymotion.com drew the second most viewers (10.7 million), followed by Groupe TF1 (6 million), and Microsoft Sites (5.5 million).

Top French Online Video Properties* Ranked by Total Unique Viewers
September 2008
Total France – Age 15+, Home & Work Locations**
Source: Comscore Video Metrix

Property

Total Unique Viewers (000)

Average Videos per Viewer

Total Internet : Total Audience

25,361

88.4

Google Sites

14,557

51.2

Dailymotion.com

10,673

28.4

Groupe TF1

5,950

8.4

Microsoft Sites

5,481

4.8

Kewego

2,414

3.5

Orange Sites

2,343

3.7

AlloCine Sites

2,131

4.6

AOL LLC

2,097

9.7

Megavideo.com

1,531

14.7

Iliad/Free.fr Sites

1,401

5.6

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

**Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.

Other notable findings from September 2008 include:

  • 77.8 percent of the total French Internet audience viewed online video.
  • The combined French online video viewing audience watched a total 156 million hours of video content.
  • 14.4 million viewers watched 732 million videos on YouTube.com (51 videos per viewer).
  • The average online video duration was 4.2 minutes.
  • According to Comscore M: Metrics and based on a three month average ending September 2008, 3.8 million mobile phone subscribers used their phone to watch any kind of TV or video in France, of which 43 percent were younger than 25 years of age,.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate

Ayaan Mohamud
Comscore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com