YouTube.com Accounted for 1 Out of Every 3 U.S. Online Videos Viewed in January

Total Video Viewing Down Slightly in January after Record-Breaking December

RESTON, VA, March 14, 2008 – Comscore (NASDAQ: SCOR), a leader in measuring the digital world, today released January 2008 data from the Comscore Video Metrix service, revealing that YouTube.com accounted for one-third of the 9.8 billion videos viewed online in the U.S. during the month. The total number of videos viewed in January was down slightly from the more than 10.1 billion viewed during a record-breaking December 2007.

Google Sites Extends Lead in Online Video Market Share

Google Sites once again ranked as the top U.S. video property in January with nearly 3.4 billion videos viewed (34.3 percent share of videos), gaining 1.7 share points versus the previous month. YouTube.com accounted for more than 96 percent of all videos viewed at the property. Fox Interactive Media ranked second with 584 million (6 percent), followed by Yahoo! Sites with 315 million (3.2 percent) and Microsoft Sites with 199 million (2 percent).

Top U.S. Online Video Properties* by Videos Viewed
January 2008
Total U.S. – Home/Work/University Locations
Source: Comscore Video Metrix

Property

Videos

(000)

Share (%) of

Videos

Total Internet

9,814,010

100.0%

Google Sites

3,363,335

34.3%

Fox Interactive Media

584,132

6.0%

Yahoo! Sites

315,001

3.2%

Microsoft Sites

199,288

2.0%

Viacom Digital

197,737

2.0%

AOL LLC

118,033

1.2%

Disney Online

95,041

1.0%

Time Warner - Excl. AOL

85,467

0.9%

ESPN

81,402

0.8%

ABC.COM

49,017

0.5%

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

More than 139 million U.S. Internet users spent an average of 206 minutes per person viewing online video in January. Google Sites also attracted the most viewers (80 million), where they spent an average of 110 minutes watching video. Fox Interactive attracted the second most viewers (53.9 million), followed by Yahoo! Sites (36.3 million) and AOL LLC (21.9 million).

Top U.S. Online Video Properties* by Unique Viewers
January 2008
Total U.S. – Home/Work/University Locations
Source: Comscore Video Metrix

Property

Unique Viewers (000)

Average Minutes per Viewer

Total Internet

139,521

206.3

Google Sites

80,056

109.9

Fox Interactive Media

53,913

11.7

Yahoo! Sites

36,362

18.0

AOL LLC

21,859

7.4

Viacom Digital

21,690

33.0

Microsoft Sites

20,842

30.0

Time Warner - Excl. AOL

13,914

18.2

Disney Online

13,005

8.9

ESPN

8,798

15.9

Apple Inc.

8,743

21.2

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Other notable findings from January 2008 include:

  • More than three-quarters of the total U.S. Internet audience (75.7 percent) viewed online video.
  • 78.5 million viewers watched 3.25 billion videos on YouTube.com (41.4 videos per viewer).
  • 49.4 million viewers watched 534 million videos on MySpace.com (10.8 videos per viewer).
  • The average online video duration was 2.9 minutes.
  • The average online video viewer consumed 70 videos.

To request more information about Comscore Video Metrix, please visit http://www.comscore.com/contact

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate.

Press
Bill Daddi
Daddi Brand Communications
646-370-1341
press@comscore.com