- June 29, 2022

From airlines to hotels to online travel agents: online consumer behaviours shaping the travel industry in India

Airbnb or Premier Inn? Domestic or International travel ? Who are the decision makers? In this report we look at online consumer behaviours that are shaping the travel industry in India to identify opportunities that marketing professionals in the industry can leverage.

We do so by answering questions such as:

  • What is the composition of the Indian travel industry?
  • What are the audience trends since 2019, and the demographic profile of users of travel services?
  • How are heavy users different from light or moderate users in terms of content affinity?
  • Are people prioritizing regional or international travels?

Still have questions after reading this report? We’re here to help! Contact us or explore the insights section of our website for more detailed and country-specific data.