#RIPGRPs: Evolving the Metrics That Move Us Forward
The revamped FIFA Club World Cup, expanded to 32 teams and a new format, made history not only on the pitch, but also across social media. Read more
Comscore Movies
Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences
2025 Holiday Audience Guide
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer...
Currency for How Media Actually Works Today
Fall Audience Guide
Consumer AI Tool Usage
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit a Multi-Currency World
If you work in media, you already know: this industry never sleeps. It’s fast-moving, complex, and in a constant state of reinvention. But even by our standards, what’s happening right now is BIG.
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success
Summer Audience Guide
ID-Free Impressions are the New Normal
Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point.
Spring Audience Guide
CES 2025 kicks off with Comscore
Comscore Data Divas at CES C Space
2025 State of Programmatic Report