#RIPGRPs: Evolving the Metrics That Move Us Forward
Stereotypes in Advertising: A help or a hindrance
Meet the Global Team: Senior Account Manager, Laurel Dunne in London
Estée Lauder Drives Global Effciency and Sees Big Lifts in Social Engagemen...
Estée Lauder’s digital excellence team was tasked with helping the iconic cosmetics maker increase its brand awareness on social media and providing best practices across its portfolio of global beaut...
WTF is Influence Anyway?
Measuring and Optimizing Programmatic KPIs
Activating Comscore Segments for Improved ROI
Comscore Activation helps media buyers drive more strategic, impactful targeting for improved campaign performance. Hear our partners share how Comscore’s audience and contextual segments have enabled...
Selecting Segments Amid Programmatic Clutter
Balancing Contextual and Audience Targeting
Pioneering the Next Frontier in Programmatic
AI Versus the Meme
Media and Advertising: The Past, Present and Future
The Changing State of Privacy
State of Retail
Meet the Global Team: Engineer, Deyan Yotsov in Budapest
WTF Is Influence?
Beyond the Headlines: Unpacking Common Narratives in Media and Advertising