Consumers set up a blockbuster holiday season at the Box Office
Each month Comscore creates a Data Insight presentation on a different topic in digital. In this April 2016 edition, the topic is "Summer Travel".
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Summer travelers are likely receptive to different advertising messages based on their life stage, interests and wallet size.
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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