Consumers set up a blockbuster holiday season at the Box Office
Nearly half of Brazilians now go online using multiple platforms. Clearly this has changed the way in which we live our media lives, so it’s not a wild assertion that it should also influence the ways in which media is planned, bought and sold.
In this webinar, besides showing interesting data about the growing path of multi-platform, Rogério Fogaça also explained how Comscore can help optimising multi-platform campaigns with an unduplicated view of audience scale, ad frequency and costs across devices.
Some key topics that were covered during the webinar: