Consumers set up a blockbuster holiday season at the Box Office
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In this presentation, our Senior Vice President, Asia Pacific, Joe Nguyen, and Vice President, Southeast Asia, Ken Tan, shared key insights on global digital trends, the state of digital in Vietnam, as well as mobile and multi-platform measurement in Vietnam. This follows the recent launch of MMX™ Multi-Platform in Vietnam to measure unduplicated audiences across desktop computers, smartphones and tablets.
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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