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Do you know your audience? Millennials not only account for nearly half of Brazil's digital population, but are also responsible for 53% of total online minutes and page views every month.
The concentration of users is still in the Southeast, but you it's important to understand the audience profile in other regions. In this study, you can see the consumption of internet in Brazil and how the state of Rio Grande do Sul is engaging with online content.
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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