Consumers set up a blockbuster holiday season at the Box Office
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Sixty-nine percent of the UK population uses more than on e device to access the internet in a given month. Device consumption is changing quickly and measurement for just one device and one site is no longer enough. Comscore explained the challenges of Web Analytics in this new digital landscape and the value that multi-platform measurement brings to digital business.
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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