Consumers set up a blockbuster holiday season at the Box Office
This annual study addresses an overview of the global web, making a thorough analysis of the Chilean market and audience. Chile Country Manager Rodrigo Daie examines how the prevailing trends in social networking, online video, mobile, and searches are defining the current market and how they will shape the next year. The Chilean online population reached 7.5 million unique visitors in May 2012 and consumed an average of 24 minutes per month per person.
Other key findings included in the report:
This presentation showcases insights from Comscore MMX and qSearch.
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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