More Insights

US Smartphone Owners by Age

In April, nearly half (48.7%) of smartphone owners in the U.S. were between the ages of 25 and 44, with those in the 25-34 year old demographic making up the largest segment of the smartphone populati...

How Many Ads Do You Watch Per Content Video?

In April 2011, 32.6 million UK online video viewers watched a total of 5.4 billion online videos, of which 238.4 million were ads. In the same month, nearly 8 million females were exposed to more than...