Infographic - May 16, 2011

Check-In Service Users by Access of Mobile Categories

When compared with an average smartphone owner, social networking check-in users in the U.S. were more likely to access mobile media across a majority of content categories. More than 95% of check-in service users used their mobile browser or applications. Nearly 62% accessed news.

Check-in user behavior was also consistent with that of traditional early adopters, with 40.3% of users accessing tech news and 28.2% owning a media tablet, both significantly higher than average.

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