- November 27, 2014

France vs. Germany: How Online-Users Engage with Platforms every Month

146 days have passed since the quarter final match between France and Germany in the 2014 FIFA World Cup. For this year’s Colloque annuel IAB France, we are reviving this clash of nations and have taken a closer look at both countries’ digital populations across PC, smartphones and tablets.

Insights gained from MMX® Multi-Platform show that while both countries are home to a multi-platform majority, users in Germany (59%) are overall more likely to access online content via both PC and mobile devices in a given month than their French counterparts (51%). However, deeper analysis of the selected 14-25 target group in France suggests that there are noticeable differences between males (49% Multi-Platform) and females (57%).

France is ahead in the “mobile only” movement: 6% of France’s users have abandoned computer access altogether in a month, relying on mobile devices exclusively to access online content (Germany 2%).

Both France and Germany are witness to the age of connectivity: in both countries, the average user spends more than one day per month online across all devices (Germany 30.5 hours, France 28.8 hours).

France vs. Germany: How Online-Users Engage with Platforms every Month