- October 6, 2022

Paris Fashion Week 2022: All the buzz from the French runway to global social feeds

Posts mentioning Paris Fashion Week 2022 generated over 39 million actions and 152 million video views across Facebook, Instagram, Twitter, and TikTok from September 26th – October 3rd. The conversation featured posts from magazines, media companies, influencers, designers, models, and more.

The biggest day for social engagement was September 30th, which was notably when the Coperni show featured Bella Hadid with a spray-painted dress, creating several viral video moments.

Likes-on-Content-Mentioning-Paris-Fashion-Week

Some of the top pages posting about Paris Fashion Week 2022 included:

  • Top brand/publisher on TikTok: i-D Magazine, 71.5m views
  • Top brand/publisher on Instagram: Vogue, 3.0 m actions
  • Top brand/publisher on Twitter: Dior, 94.7k actions
  • Top brand/publisher on Facebook: Inquirer.net, 119k actions
  • Top influencer on Instagram: Doja Cat, 1.3m actions
  • Top influencer on TikTok: Bretman Rock, 2.4m views

As with most events on social media, influencers drove a large portion of the conversation, racking up over 12.8 million actions and 9.2 million video views. Most of that engagement (about 95%) happened on Instagram and TikTok.

Source: Comscore Social Powered by Shareablee, Facebook, Instagram, Twitter, TikTok, September 26-October 3, 2022


Top Global Influencers by Engagement on Paris Fashion Week 2022 posts: Instagram

Name

Actions

1

Doja Cat

1.3m

2

Negin Mirsalehi

845k

3

Aespa

835k

4

Mai Omar

826k

5

Salma Hayek

724k

6

Chiara Ferragni

702k

7

Victoria Beckham

531k

8

Ariel Tatum

368k

9

Valeria Lipovetsky

364k

10

Bretman Rock

306k

Source: Comscore Social Powered by Shareablee, Influencers – All, Instagram, September 26-October 3, 2022


Top Global Influencers by Engagement on Paris Fashion Week 2022 posts: TikTok

Name

Video Views

1

Bretman Rock

2.4m

2

Fabiola Baglieri

1.7m

3

Chriselle Lim

1.1m

4

Monica Calcagni

906k

5

Negin Mirsalehi

574k

6

Bree Runway

306k

7

Lisa Rinna

299k

8

Janet Jackson

277k

9

Coco Rocha

222k

10

Larissa Manoela

63k

Source: Comscore Social Powered by Shareablee, Influencers – All, TikTok, September 26-October 3, 2022

Even without specifically mentioning the event, there were spikes in engagement on social media for luxury apparel brands as well as fashion publications during Paris Fashion Week. These pages do especially well on Instagram, where they can feature the visual fashion medium.

Luxury-Apparel-Brands-and-Total-Engagement



Top Global Luxury Apparel Brands by engagement during Paris Fashion Week 2022 across Facebook, Instagram, & Twitter

Name

Actions

1

Victoria Beckham

3.2m

2

Dior

2.2m

3

Gucci

1.6m

4

Balenciaga

1.2m

5

Louis Vuitton

970k

6

Versace

891k

7

Burberry

733k

8

Balmain

528k

9

CHANEL

507k

10

Valentino

501k

Source: Comscore Social Powered by Shareablee, US**** Retail - Apparel & Accessories - Apparel – Luxury, FR**** Retail - Apparel & Accessories - Apparel – Luxury, UK**** Retail - Apparel & Accessories - Apparel – Luxury, IT**** Retail - Apparel & Accessories - Apparel – Luxury, Facebook, Instagram, Twitter, September 19-October 3, 2022

Fashion-Publications-and-Total-Engagement

Name

Actions

1

Vogue

9.8m

2

Vogue Paris

2.8m

3

Vogue Italia

895k

4

Vogue Runway

895k

5

British Vogue

779k

6

i-D Magazine

657k

7

Vanity Fair Italia

553k

8

Paper Magazine

473k

9

Vogue España

464k

10

Women’s Wear Daily

408k

Source: Comscore Social Powered by Shareablee, US*** Publishing - Publications & Websites - Fashion/Style, FR*** Publishing - Publications & Websites - Fashion/Style, UK*** Publishing - Publications & Websites - Fashion/Style, IT*** Publishing - Publications & Websites - Fashion/Style, ES*** Publishing - Publications & Websites - Fashion/Style, Facebook, Instagram, Twitter, September 19-October 3, 2022

If you’d like to learn more about Paris Fashion Week 2022 or how your brand fared on social media, get in touch with our experts here.

*All data as of October 4th, 2022

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