Consumers set up a blockbuster holiday season at the Box Office
The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new... Read more
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
Which Social Networks Have the Most Engaged Audience?
What Potential Does Pinterest Have as an Advertising Platform?
Four Digital Trends to Watch this Holiday Shopping Season
The trees may not be trimmed nor the menorahs lit (yet!), but the 2013 online holiday shopping season is already well underway. While we’re predicting a combin ed 14-17% growth in holiday desktop e-co...
Marketing in an Age of Social Mobility
The State of the U.S. Online Retail Economy in Q2 2012
State of the U.S. Social Networking Market: Facebook Maintains Leadership P...
Comscore recently released our global social networking report, “It’s a Social World: Top 10 Need-to-Knows about Social Networking and Where it’s Headed,” which we certainly encourage you to download...
Online Pinboards – Is this the new way to Facebook?