#RIPGRPs: Evolving the Metrics That Move Us Forward
In the ever-evolving and mercurial world of media currency, one thing is clear: progress starts with confidence - and confidence starts with better data. Read more
Consumer AI Tool Usage - Top 5 Entities
Comscore Movies
Comscore and The Trade Desk Enable Precision CTV Campaigns That Perform at the Hyperlocal Level
Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences
Comscore Helps FlexPoint Drive 23% Incremental CTV Reach for Congressional Campaign
2025 Holiday Audience Guide
Comscore and Captivate Make the Case for Incremental Ad Spend in DOOH
OOH Drives Online Activation at 5x-6x Above the Expected Rate Description
Introducing Digital Out of Home Venue Categories in Plan Metrix Mobile
As cities reopen and consumers once are again out and about, spend on digital out-of-home (DOOH) advertising shows no sign of stopping its momentum. In fact, the DPAA estimates that 81% of advertisers...