#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Fall Audience Guide
Consumer AI Tool Usage
CIMM East Highlights & Currency Clarity
State of Social Media in India
Digital video: The big picture
Revving Up Your Social Revenue
In this Fireside Comscore’s Jason Clough, Senior Director of Partnerships and Insights and Geet Lulla, Vice President - Sales and Head - Asia Pacific unpacked all the actionable, cross-platform insigh...
Measuring Social Engagement
Challenges and ideas to monetize video content by publishers creators
Measuring Video Consumption
Video is a format that has opened up the opportunity for creators to truly dive into new and innovative ideas and try new things. It truly is an entire new world of content. Our panel of industry expe...
Media Industry perspective