#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Fall Audience Guide
Consumer AI Tool Usage
CIMM East Highlights & Currency Clarity
Celebrating Fans with Stephanie Fried
Targeting Gen Z
Gender Positivity: SeeHer
Advertising and media have the power to shape culture, norms, and behavior in the audiences that they reach. It’s incredibly important, then, that brands pay careful attention to the messages they sen...
Leading Through the Unexpected with Ken Thewes
Using Data to Drive Uplifting Stories
Doing Well by Doing Good with Amanda Brinkman
In this episode of Shareablee's CMO Pulse, Amanda Brinkman shares her own personal journey of reconciling the idea that businesses need to make money as their primary function, with the opportunity fo...