Consumers set up a blockbuster holiday season at the Box Office
The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new... Read more
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
Respecting Privacy in Online Measurement: Comscore's Vision
Top 10 Burning Issues in Digital: What’s the Common Thread?
Top 10 Burning Issues in Digital
This report provides our perspective on the most pressing topics, issues and trends that are changing the way media buyers and sellers evaluate digital in the context of the broader media ecosystem.
Brand Safety: Another Case for Increased Trust & Transparency in Digital Ad...
Bringing Context to This Week’s Methbot News
Combating Fraud to Drive ROI: A Kellogg and Krux Case Study
In this case study, learn how Krux and Comscore partner to help Kellogg reduce invalid traffic, automate optimization and save $2 million dollars in wasted ad spend.
Sophisticated Detection Techniques Essential for Uncovering Majority of Inv...
A Security + Big Data Approach to Non-Human Traffic Removal
A Commitment to Transparency
Battling Bots: Comscore’s Ongoing Efforts to Detect and Remove Non-Human Tr...