#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
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Currency for How Media Actually Works Today
Fall Audience Guide
Consumer AI Tool Usage
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Unlocking New Insights Tying Cross-Channel Consumer Behavior Directly to Li...
Political TV Ad Exposure Targeting
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Our Programmatic Decoded blog series breaks down key topics in the programmatic advertising industry so you can stay in the know.
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The Age of Advanced Audiences
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In this video interview with Beet.TV’s Rob Williams at Beet Retreat San Juan, Chris Wilson explains.
Fresh Perspectives in Measurement Innovation
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