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4 Key Storylines for the 2012 Online Holiday Shopping Season

November is here and the online holiday shopping season is once again upon us. With consumer confidence picking up and the online channel demonstrating strength throughout 2012, we believe this holida...

Value Claims Improve Advertising Effectiveness in Recessionary Times

In today’s uncertain economic environment with the lingering effects of the recession, advertisers and agencies are working harder than ever to employ effective advertising approaches. One consistent...