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Media Currencies: The Past, Present, and Future

Much of the information and entertainment we consume is supported by advertising. Whether it’s television, websites, email newsletters, or social media messaging, chances are it is at least partially...

Future of Media Measurement Q&A with Bill Livek

Comscore's CEO and Executive Vice Chairman Bill Livek joined Steve Lanzano, President and CEO of TVB, to answer some questions about the future of media measurement.