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Special Event Marketing on Social

5 Questions & Answers Shedding Light on How Americans Use Mobile Apps

25-34 Year-Olds are the Heaviest Mobile App Users in U.S.

The youngest users don’t always engage more on digital platforms. According to Comscore Mobile Metrix data, those between the ages of 25-34 spend more time on mobile apps than any other age segment ex...

Top 5 Metrics You're Measuring Incorrectly

Is Mobile Bringing About the Death of the PC? Not Exactly

When Mobile Web Dominates Apps in an App-Dominated World

In 2013, mobile devices (i.e. smartphones and tablets) surpassed desktops to become the leading platform in terms of total time spent online. As mobile engagement continues to grow, another major mile...

The Perils of Survey Data in Cross-Platform Measurement

Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Di...

Users Engage with Major Social Networks Predominantly via Mobile

Measuring What Matters in Social Media

Re-Mastering Measurement in a Multi-platform World: ESPN's New Game Plan

Five Strategies for Effectively Marketing to the Multi-Platform Majority

Marketing to the Multi-Platform Majority

2013 Peru Digital Future in Focus

State of the U.S. Online Retail Economy Q2 2013

Comscore Power Half-Hour: Multi-Platform Measurement in a Brave New Digital...

State of the US Online Retail Economy Q1 2013

Media Metrix Multi-Platform: The Next Generation of Digital Audience Measur...