#RIPGRPs: Evolving the Metrics That Move Us Forward
Fresh Perspectives in Measurement Innovation
Measuring the Future: What Companies Are Doing to Be Ready for TV Measureme...
How Does the Industry Prepare for an Evolving Currency and a Multi-Currency...
Today, with the progress that challenger measurement companies are making, we’re more likely to live in a world with multiple TV currencies. But at the same time, with the evolution of media planning/...
The Future of Everywhere: Creating a Common Audience Definition across Plat...
‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement
Understanding the Importance of Virtual MVPDs
In this blog post, we will examine Comscore OTT Intelligence data, which provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including s...
CTV in the Changing Media Landscape
Evening The Score With Comscore CEO Bill Livek
Measurement and Using Advanced Audiences
CTV Media Planning
Cord-cutting and Non-Ad Supported Platforms
Keeping Connected TV Hot
CTV in the Marketing Mix
Ad-Supported vs. Non-Ad Supported OTT App Viewership Behavior
California Rivals: Analyzing the 2021 National League Division Series Dodge...
Defining Connected TV
Understanding the Typical OTT Home
Building the Path Forward for the Future of Measurement: An Open Letter to...