More Insights

Time spent online by the numbers

Online Radio & Music Streaming

Solving the Multi-Platform Video Measurement Challenge

Technological innovation occurs rapidly, and consumers have always been quick to adapt. One area this is especially true is digital video, as mass adoption of smartphones and tablets, combined with fa...

Consumer Purchase Patterns in Online Travel: Decisions In A Multi-Platform...

Top 5 Metrics You're Measuring Incorrectly

IAB Peru Interviews Jodi McDermott, Comscore Group VP

Comscore's Digital Analytix solution Selected as New Technology of the Year by the DAA. Metrics have a direct relation to business objectives. If not measured qualitatively and quantitatively our effo...

Digital Banking Industry Trends and Observations

Six Questions: Gian Fulgoni, Comscore

From TV to Total Video: How Integrated Video Planning Can Transition Advert...

5 Principles of Comscore Total Video

Captivating the Consumer in a Digital World

From TV to Total Video

Mobile Path to Purchase

Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bh...

The Evolution of Digital Advertising

Digital Media Audiences Now Comprise a ‘Multi-Platform Majority’ in the U.S...

2014 U.S. Digital Future in Focus

Comscore in Journal of Advertising Research on Topic of Social Media Effect...