Consumers set up a blockbuster holiday season at the Box Office
2022 FIFA World Cup: the sponsors hitting the back of the net
Fall TV Premiere Rankings: September to November 2022 in Review
Retail: ‘tis the season of the bargain hunter
Shopping habits are evolving. Online interest in “sales and promotions” in the U.S. rose 68% from September 2021 to September 2022.
2022 Year in Review: Music Industry
The Consumer Centric Measurement Revolution
What social marketers need to know for this year’s holiday sales
As Black Friday, Cyber Monday, and more approach, marketers and advertisers in the retail space always feel the pressure to ensure the best results heading into the end of the year.
Game on! The FIFA World Cup kicks off
Revving Up Your Social Revenue
World Series 2022 is a Home Run Across Screens
Taylor Swift’s Midnights Takes Social by Storm
Do you have your Halloween costume yet?
Banking in 2022: Digital-first or Dead Last
Ignite Your Social Audience with Comscore's Personas
BeReal: who are these friends for real?
Online Mental Health by the Numbers
Tampa-St. Petersburg Residents Brace for Fall
Comscore’s Personas: Taking content creation to a whole new level
A Sports Filled Week in the Queen City