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Local TV Will Take National Spending

Walsh says Comscore’s 100 million-person US panel is going to be merged with a tagged approach to measurement so that TV operators can count viewers, even if they are watching from out-of-market using...

A New Model For Cross-Platform Measurement

At the Advertising Research Foundation (ARF) Annual Conference, our CEO Gian Fulgoni spoke about the new model for cross-platform measurement.