More Insights

Measurement Proves the Effectiveness of Mobile Advertising

ConAgra Foods Increases Advertising Performance & Effectiveness, Resulting...

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

While there’s no doubt that ad fraud and Non-Human Traffic (NHT) will continue to be a significant concern for both the buy side and sell side, there is a silver lining for publishers. For the vast ma...

The Value of a Digital Ad

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

Half Of Biggest Publishers Have Viewability Problem: Comscore’s Fulgoni

Over the last couple of years, the digital advertising industry has woken up to the problem of fake ad views, in which ads served by a publisher are not really seen by genuine consumers. If you though...

It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni

Comscore in Journal of Advertising Research on Topic of Omni-Channel Retail...

Realizing the Promise of Programmatic through Comscore Industry Trust

Unlocking Programmatic’s Potential: Introducing Comscore Industry Trust

Roundtable with ConAgra Foods: Improving the Effectiveness of Online Advert...

GroupM, IPG, Omnicom Group and Publicis Groupe Drive Momentum for vCE in Do...

Viewability and In-Target: Key Learnings for Media Buyers and Sellers

As Ad Viewability Gains Importance across the Globe, ABC UK Gives Comscore...

Progressing Toward a Human GRP in Digital

Lessons Learned: Maximizing Returns with Digital Media

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Indus...

How Better Measurement Can Bring More Brand Advertising to Digital