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Smartphone Users Put Their Most Essential Apps on Home Screen, Not Necessar...

5 Interesting Facts About Millennials’ Mobile App Usage from “The 2017 U.S....

The 2017 U.S. Mobile App Report

Why have apps become such a powerful force in our daily media lives? The power of habit. The 2017 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits t...

Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...

Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App...

Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...

A few years ago I read the Charles Duhigg’s excellent book The Power of Habit: Why We Do What We Do in Life and Business. In it he discusses the notion of a “habit loop” governing many of our day-to-d...

The 2016 U.S. Mobile App Report

Have We Reached ‘Peak App’?

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

2016 U.S. Cross-Platform Future in Focus

Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobil...

How the Power of Habit Drives Mobile App Usage

Millennial habits

The 2015 U.S. Mobile App Report

Digital advertising may be top media category in 2016: Report

Which Social Networks Have the Most Engaged Audience?

App Wars: Does the little guy have a chance against Facebook, Apple & Googl...

How Facebook (and Twitter) are mastering mobile