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To state the obvious, 2020 has been like no other year. With most Americans confined to their homes because of the coronavirus pandemic creating a “captive” audience, the demand for streaming content...

The State of Social 2020 Fact Pack

2020 Year in Review

Comscore Reaches Integration Milestone for YouTube Measurement in Google Ad...

The advertising industry has faced unprecedented challenges during the COVID-19 pandemic, and marketers more than ever need effective campaign measurement that lets them understand the value of their...

Special Feature: YouTube’s Evolution in the OTT Streaming Landscape

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OTT Streaming on Connected TVs and Boxes/Sticks Increases during Coronaviru...

Evolving YouTube Measurement with Google Ads Data Hub

Verity Wilson, Digital Insights Manager at Mindshare, shares her expert opi...

WTF Is Influence?

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Shareablee’s YouTube Channel: Our Suggestion Box

Leveraging Digital Platforms to Drive Live Sports Tune-In

State of OTT

YouTube Tune-In Study Shows Ad Recency and Frequency Correlate with Viewers...

Video Blog: Top 3 Insights from the "State of OTT"