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Scoring on the Madness of March

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3 Ways Political Advertisers Can Win With CTV in 2024

Another presidential election year is upon us. Same old, same old, right? Not quite.

2024 State of Programmatic Report

5 Surprising Audiences Watching the Big Game

Three key insights for podcast advertising, in a privacy-centric landscape

The surge in the podcast popularity over recent years is no secret. This wave has brought with it a significant uptick in podcast advertising evolving both in complexity and impact.

Strategies that Win: The New Year Sports Segment Guide

Top 3 Holiday Shopping Predictions for 2023

Political TV Ad Exposure Targeting

Un-Identifying the Future of Advertising

The 2023 Holiday Checklist

Spooky Stats: Halloween Costume Shopping Trends

Monetization Opportunities for Publishers in the Face of Signal Loss

Navigating the Future of Ad Monetization with Proximic by Comscore

Programmatic Decoded: What is Advertising Addressability?

Programmatic Decoded: What is Contextual Targeting? How has it evolved and...

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Introducing Show-Level Streaming Audiences, the Newest Addition to Proximic...