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5 Interesting Facts About Millennials’ Mobile App Usage from “The 2017 U.S....

We just released our 2017 U.S. Mobile App Report, and of the many new and interesting findings contained in the report, what jumped out to me was how much Millennials drive the market. They’re the mos...

Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...

A few years ago I read the Charles Duhigg’s excellent book The Power of Habit: Why We Do What We Do in Life and Business. In it he discusses the notion of a “habit loop” governing many of our day-to-d...