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In-Target, Viewability and Invalid Traffic: Campaign benchmarks across the...

Brand Safety: Another Case for Increased Trust & Transparency in Digital Ad...

Bringing Context to This Week’s Methbot News

When news about Methbot broke this week, it understandably sent waves of concern and confusion through the industry. However, while headlines suggest this is a major new phenomenon that has gone unnot...

Ad Week 2016: How do you evaluate quality delivery?

Ad Week 2016: What are the metrics that matter?

An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarna...

Timur Yarnall, SVP Advertising Platforms & Corporate Development at Comscore, recently contributed to an IAB Europe Blog and shared an inside look at Sophisticated Invalid Traffic. The interview was o...

Comscore in Journal of Advertising Research on How Marketers Can Minimize L...

Comscore Q1 2016 Advertising Benchmarks

Comscore and Our Continued MRC Accreditation Momentum

Combating Fraud to Drive ROI: A Kellogg and Krux Case Study

Sophisticated Detection Techniques Essential for Uncovering Majority of Inv...

2016 U.S. Cross-Platform Future in Focus

The Value of a Digital Ad

Will digital ads outpace TV?

THIS could boost ad spending

The Rise of the Multi-Platform Viewer

The Future of Ad Performance and Effectiveness

Digital advertising may be top media category in 2016: Report