More Insights

What's Driving DTC Ad Effectiveness in 2012?

Comscore Chairman Gian Fulgoni takes a look at latest advertising data for...

Maximizing Returns with Digital Media

As digital advertising continues to grow in both importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. Through Comscore’s extensive resea...

Share of Display Ad Impressions by Top Publisher Category in 2010

Top Social Network Publishers by Advertising Exposed Reach %

Top 10 Ad Networks in U.S.

Yahoo! Network and AOL Advertising reach more than 85 percent of Americans online.

Comscore Ad Metrix: Measuring the Display Advertising Market Resurgence

The Power of Plan Metrix: Using Plan Metrix and Comscore Data for Powerful...

Travel Ad Network Conference 2009 Presentation

The Physics of Online Advertising

The Now is Time