More Insights

Beckham in the States: From the Cosmos to the Galaxy

Spotted on Second Life...

Demonstrate the ROI of Search Marketing

As we head toward Searchnomics 2007 on June 27, I’d like to share with you some more thoughts on the future of search marketing.

Beyond Direct Response: Search's Role in the Media Mix for Branding and Of...

Comscore's Cookie Deletion White Paper Now Available

Cookie Deletion Whitepaper

The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to large overstatements in servers’ measurement of the size of on...

Thoughts on Wal-Mart and ISP Data

From “Goat” to “Hero”: The Saga of the IAB Summit

Younger Consumers Receptive to Advertising on User-Generated Content Sites

Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults

Firefox vs. Internet Explorer: Part 2

Comscore Responds to IAB Open Letter

Comscore Cookie Deletion Study and its Implications for Internet Audience M...

Cookie Deletion Rates and the Impact on Unique Visitor Counts

Firefox vs. Internet Explorer

Social Media Best Practices in the Chaos of Covid-19