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Japan Mobile Users Most Likely to Access Browser, Apps

Mobile users in Japan were most likely to access their browser (59.3%) and applications (42.3%). Across Japan, the U.S., and Europe, mobile browsers reached a larger percentage of mobile users than a...

Comscore Introduces Mobile-Optimized Tagging for Publishers

Our approach to this complexity has been to thoughtfully measure the mobile market using an array of methodologies and data sources including a metered panel of Smartphones (Mobile Metrix), a sophisti...