More Insights

Proven Techniques for Effective Digital Creative - Part 1 of 5: Teaching a...

Leveraging Advertising Expenditures in a Challenging Economic Environment

Smaller Advertisers Deliver 62% of Ad Impressions on Facebook in Q3 2011

The Wall Street Journal published this infographic featuring a Comscore analysis of the breakdown of large and small advertisers for the top three advertising publishers in the U.S. – Facebook, Yahoo!...

Brand Loyalty Eroding As Consumers’ Economic Pressures Increase

Advertising Engagement: Giving Creative Credit Where Credit is Due

AdXpose + Comscore: A Gamechanger for Online Advertising Measurement

Comscore is very excited to announce today that it has entered into a definitive agreement to acquire AdXpose, a leader in ad verification, optimization and brand safety. Consistent with Comscore’s t...

Attributing Brand Advertising Effectiveness

Last Exposure's Last Breath? Smart Lift Attribution Model Gives Ads The Bra...

As Power Shifts to Consumers, Get Ready for a Renaissance in Advertising

Pre-Testing Ad Creative Pays for Itself

Men and Women Respond Differently To Various Types of Creative Ad Elements

How Many Ads Do You Watch Per Content Video?

Men More Difficult to Persuade with Advertising than Women

Creative is King When Targeting Millennials

Maximizing Returns with Digital Media

U.S. Video Advertising as a Percentage of Total Online Video Consumption

Share of Display Ad Impressions by Top Publisher Category in 2010

The Optimization of Digital Creative