2024 State of Gaming Report
Leveraging Advertising Expenditures in a Challenging Economic Environment
Smaller Advertisers Deliver 62% of Ad Impressions on Facebook in Q3 2011
Brand Loyalty Eroding As Consumers’ Economic Pressures Increase
It’s no secret that the global recession has devastated many industries. And while some have recovered, consumers continue to feel the pain in a variety of ways, leading them to fundamentally alter th...
Advertising Engagement: Giving Creative Credit Where Credit is Due
AdXpose + Comscore: A Gamechanger for Online Advertising Measurement
Attributing Brand Advertising Effectiveness
Traditional methods of attributing the effects of digital advertising, such as last-click (commonly used to measure the impact of direct response advertising) and last exposure (commonly used to measu...
Last Exposure's Last Breath? Smart Lift Attribution Model Gives Ads The Bra...
As Power Shifts to Consumers, Get Ready for a Renaissance in Advertising
Pre-Testing Ad Creative Pays for Itself
Men and Women Respond Differently To Various Types of Creative Ad Elements
How Many Ads Do You Watch Per Content Video?
Men More Difficult to Persuade with Advertising than Women
Creative is King When Targeting Millennials
Maximizing Returns with Digital Media
U.S. Video Advertising as a Percentage of Total Online Video Consumption
Share of Display Ad Impressions by Top Publisher Category in 2010
The Optimization of Digital Creative
Total Ad Impressions Delivered on U.S. Publisher Sites