- February 10, 2011

U.S. Video Advertising as a Percentage of Total Online Video Consumption

According to December 2010 Video Metrix data, video ads comprised 16.4 percent of all videos streamed, up from 12.2 percent in June.

Although video ads now account for approximately one in every six videos viewed, they do not yet represent a significant interruption to the online viewing experience, as they only account for 1.6 percent of all time spent viewing video (up from 1.2 percent in June).

The Comscore 2010 U.S. Digital Year in Review is now available for download.

US Video Advertising as a Percentage of Total Online Video Consumption