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INTERACT Virtual Summit: Branded Content and Creative Monetization Models

Moderated by Ed Hannigan from Shareablee. Joined with Rich Routman from Minute Media, Alex Grant from Overtime, and Susan Getgood from SHE Media.

Context & Audiences, Targeting In Tandem

Rachel Gantz, GM of Activation Solutions at Comscore, discusses audience-based targeting vs. contextual targeting and the advantages of paring both strategies together with BeetTV's Andy Plesser.