Consumers set up a blockbuster holiday season at the Box Office
Featuring: John Fithian - President & CEO, NATO
John and Paul discuss the impact of COVID-19 on the movie theater industry, filmmaker support for the big screen experience and what the future holds for cinemas around the globe and why 2021 could be the biggest year ever at the box office.
Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.
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