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Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting

Comscore Online Ad Delivery Findings Featured in the Journal of Advertising...

To lend insight into the complex landscape of the digital advertising industry, the recent June issue of the Journal of Advertising Research (JAR) gathered Empirical Generalizations in Digital Adverti...

8 in 10 Turkish Internet Users Visit Sports Sites

Viewability Benchmarks Show Many Ads Are Not In-View but Rates Vary by Publ...

Just-Eat Group Extends UK Reach by 14% When Accounting for Mobile

To better reflect the changing state of digital media consumption today, Comscore MMX™ Multi-Platform provides unduplicated audience measurement across various media platforms, including PC browsing,...

ARF Audience Measurement 8.0: Changing How the World Sees Digital Advertisi...

Oppenheimer Consumer Conference 2013

MMX Multi-Platform: The Next Generation of Digital Audience Measurement

Comscore Power Half-Hour: Multi-Platform Measurement in a Brave New Digital...

New study finds that the IAB's Mobile Rising Star ad formats are more likel...

New study finds nearly all consumers who interacted with IAB's Mobile Risin...

New study finds that two-thirds of consumers who interacted with a Mobile R...

Asia Pacific Has Largest Daily Online Gaming Audience

IRCE State of Online Retail Presentation

Magid Abraham talks about advertising trends in web and mobile

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars R...

Will Tumblr Bring a Younger Audience to Yahoo! Sites?