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Are Smartphones the Swiss Army Knife of the Millennial Generation

AOL Proves Audience is 3x Larger After Accounting for International and Mob...

One of today’s biggest challenges for publishers is conveying the value of their digital audience to advertisers. While an audience’s value depends on many factors, its sheer size (measured in unique...

Solving for X: The Power of Combined TV and Digital

Hulu Total Audience Measurement Across Platforms

Measuring Multichannel Marketing

David Shiffman, SVP, Comscore Marketing Solutions examines how media continues to redefine itself as new platforms for consuming content emerge and as consumers viewing habits change to an on-the-go l...

Why Mobile-Only Audiences Are Key to Digital Publishers’ Monetization

The Global Mobile Report

Comscore in Journal of Advertising Research on the Rise of the Digital Omni...

Measuring Cross Channel Shoppers Across Platforms

Online travel hits $35B

Food & Restaurants

Comscore Named to Online Trust Alliance Honor Roll for Third Consecutive Ye...

What Insurers Need to Know to Succeed in an Ever-Changing Digital Landscape

Invalid Traffic: Why it Matters and Why You Should Care

Viewability: Why It Still Doesn’t Add Up & What You Should Do About It

Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers

How the “Buy Button” Can Help Fill the M-Commerce Gap