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Hulu Hopes Comscore Campaign Ratings Quantify Shared Viewing

With 78% of its viewing happening on living room television sets, Hulu has a big stake in solutions like Comscore’s soon-to-launch Campaign Ratings tool for measuring de-duplicated, cross-platform aud...

Optimizing Ad Performance with Free Viewability Measurement

See how Comscore Viewability helps you return focus to the metrics that matter – those which indicate impact and help drive better business outcomes – with free viewability measurement.