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TATA IPL 2022 – India’s Super Bowl (Part II)

Cricket is the national pastime in India, attracting millions of viewers to matches consequently increasing the traffic of streaming platforms. In a streaming market as competitive as India’s, the onl...

The Best (and Worst) Times for Sports Brands to Post on Social Media

For brands in the sports industry, or those wanting to partner with sports brands, it is essential to understand not only what content performs well, but when that content is most likely to be success...